Theaters Using Text Messaging
Keywords: Braodway Show Text Messaging, Text Message promotions, text message advertising, Broadway Show Text
Currently, on Broadway, there is a magnificent show, “Spring Awakening” that has won 8 Tony Awards, and praise from all critics and theatergoers. But the really big story is about the text message promotion that is listed in the Playbill.
The flier says, “Win Your Chance to Come Backstage!” and instructs theatergoers to send the text message “bdway spring” to a five digit short code during intermission. The winner, selected at random, is sent a message in return after the show. The winner not only gets to go backstage to meet the cast, but carries with them free PR for the life of their cell phone.
Upon registering, texters receive a ring tone from a popular song in the show, and a picture from the show to use as wallpaper on their phones. Both of these, producers think, are unique conversation starters, that will serve as self-perpetuating promotion and ultimately, ticket sales.
In December 2006, there were 18.7 billion text messages sent in the US. This is nearly double the rate of 9.7 billion from the same time the previous year. This is persuasive data, but theater promoters have been wary, taking into account the horribly disruptive sound of a ringing cell phone during a performance.
“Spring Awakening” however, has the age-appropriate audience for such a promotion. The show itself is about the struggles of adolescent life and the ambiguous messages that this generation is sent by parents and by society.
Thus far, participation in the promotion has resulted in about 8.5 percent of audiences who have sent text messages in the 14 times the promotion has run. Taking into account the astounding number of text messages sent in the US, promoters see this number increasingly steadily.
The Blue Man Group, a theatrical production featuring a rock oriented musical show, has also used text messaging to promote their latest tour. The results have shown 16 percent of their audence members sent text messages in response. That figure looks much larger when you consider the group toured 60 cities, in 90 days. It works out to about 50,000 people sending a text message who attended the show, and who now how Blue Man Group somehow represented on their mobile phone.
Ringing during performances has not been a problem at this point, but it is definitely something that producers are keeping in mind. However from a marketing standpoint, the risk, they think, is worth taking.
Anthony Wayne is a huge fan of the theater, but also of technology. Anthony believes that intermission text message promotions will serve as a great way to advertise without disturbing the peace.
www.promotxt.com
Previous Articles Highlighter:
Buying A Photo Printer (1)
Aside from dpi, the other factor you need to consider in producing good quality reproduction prints is the quality of the paper that you use and the number of colors the printer is using.
How To Train Your Dog Not To Pee In The House! (2)
Keywords: dogs, adopting dogs, dog behavior problems, dog behavior, dog training What is best in removing dog urine stains? Many people have different remedies. How we love those lovable dogs and their cute and clever antics.
Why Not Adopt A Doggie From The Shelter? (3)
While it is true that this information is only as good as the honesty of the former owner, most of the time it is fairly accurate. Animal shelters provide a valuable service to the community that they serve by keeping the streets as free of stray animals as possible.
Can You Train An Old Dog New Tricks? (4)
If he moves from position, tell him NO, and return him to the starting point. If he stays, praise and treat. Do not forget to find a release command like OKAY or DONE.
Does Your Dog Have A Continual Annoying Bark? (5)
Some find this procedure to be inhumane and since the dogs bark may return after a few months anyway, it is certainly a less than perfect method which few vets will recommend.
Manchester Night Life (6)
So why don't we take a few of these exciting things and break them down so you might have an idea where to start. Clubs had gone out of style in the early part of 1990 and only recently became popular again.
The Olympic Strategic Forum 2012 (7)
Towards that aim of coordination, the Strategic Forum for Construction is working heavily with both Government and construction clients on all phases of the project. The aim is to leverage the most out of existing proposals and construction and management techniques, rather than doing the traditional high profile project of reinvention of the wheel and several firms in the UK have considerable experience with building stadiums, hotels, and facilities, and that expertise should be utilized to the utmost to make sure that the 2012 Olympic Games have an inspiring venue that reflects well on London, and comes in on time and under budget, while remaining usable for a generation afterwards.
The Cannonball Run Europe 2007 (8)
That's not to say that the Cannonball Run doesn't have glamour, though. You'll still find impressive racing machines from the likes of Subaru, Porsche, Ferrari and BMW, as well as your normal day-to-day cars.
The Rise In Popularity Of Dance Holidays (9)
New York is an exciting and vibrant city and a great place to learn ballroom dancing, latin dancing or even try out line dancing, while enjoying the culture and meeting new people.
Countdown To The Australian Grand Prix 2007 (10)
As a Grand Prix and holiday destination, Melbourne is perfect. There is great choice when it comes to choosing restaurants. Melbourne's Tullamarine Airport is 22 km northwest of the city.
Newer Articles Highlighter:
Are You Confused Over Which BMW Car To Purchase? (1)
The trademark of their cars lied in the kidney grills, which were first seen on the BMW 303 in the early 1930s. The design of the cars changed according to the eras to more contemporary designs.
How To Get The Most Traffic And Exposure To Sell Your Collectibles On EBay (2)
In many cases when someone is bidding on an item they have been seeking for a long time they will throw caution to the wind and bid wildly just to win the item.
Golf Cart Improvements From The 1960's To Today (3)
This changed in 1962 when Merlin L.Halvorson invented the first self-propelled golf car. A golf cart is something that is pulled and a golf car is something that propels itself.
Attending A Golf Tournament (4)
refreshments, chairs and cameras). Backpacks are usually allowed as long as they are carrying towels, sunscreen and clothing. Generally, you will want to travel light, since it will be a long day, and you will likely be walking several miles.
How To Choose Your Ideal Golf Clubs (5)
Fairway woods normally retail from $150 to $300. Golf irons are the essential part of a set of golf clubs. Two thirds of the shots in a normal round of golf will utilize an iron.
The Advantages Of Taking Golf Lessons (6)
There you can find listings of local professionals who can schedule appointments to help you improve your game. Private golf lessons from a PGA Professional can range in price between $50 and $100 per hour.
Set Your Book Up To Succeed With A Marketing Plan (7)
Give your book maximum exposure; offer to speak for free. Unless, your creditability is already established. Associations. Explore your field's associations. Many sponsor conventions and trade shows where you can speak or serve on a panel.
Tips On Boat Rentals (8)
By renting they don't have to worry about a boat loan payment or spending money for the maintenance of a boat to ensure it stays in good condition. If you are a frequent boat renter then you want to make sure that you are doing everything you can to get the most from you and your family's boating experience.
Should You Consider Retiring Abroad? (9)
However some private pensions may not agree to giving you the money if you are retiring abroad so do ensure that your pension allows you to move abroad and still receive a payout.
Goldfish - Keeping Your Goldfish Indoors (10)
Unless you are equipped with a state of the art aquarium, which usually cost thousands of dollars, your tank will need cleaning every week. If you are not doing this then you are allowing your goldfish to be at serious risk from such fungi and diseases as Ick, fin rot, dropsy and many others.