Travel Sites Boost Bookings With Multi-Currency Display
Keywords: currency, converter, travel, tourism, e-commerce, currency converter, conversion, multi-currency
The fierce competition amongst travel web sites is forcing this rapidly growing online market to find new ways to gain a competitive edge.
The newest tactic adopted by travel sites to boost their online booking conversion rates is multi-currency displays.
Multi currency display systems allow travel sites to show all of their travel package prices in the web site visitor’s currency.
This allows visitors to instantly see product prices in a way that is meaningful to them - in their currency language. It’s instantaneous, easy to use and meets visitors’ needs at the exact time they need it.
Travel sites around the world from South America to Australia and everywhere in between are experiencing increased conversion rates for online bookings as a result of adopting these multi-currency display systems.
The need for these systems has been driven by the increasing demands and expectations of net-savvy travelers.
The needs of travelers are perhaps more demanding than for any other online industry.
Travelers are often experienced net-users and critically time poor. Couple that with the countless number of travelers who use travel sites whilst in transit and you can add travel weary and perhaps ‘a little less tolerant than usual’ to this demographic’s description.
These travelers’ characteristics make it even more crucial to convey meaningful pricing information quickly and efficiently.
Travelers today want information that is personalised to them and they want it fast.
That is where the previous attempts at displaying prices have been proven to fail.
Travel sites quickly learned that displaying prices solely in US dollars or only in the business’ local currency simply wasn’t enough.
Everyday more and more travel sites are discovering that the pop-up currency converters of the 90s are also failing as the net-savvy online travelers market is no longer satisfied with that outdated attempt.
Did you know that pop-up converters require visitors to perform 5 to 6 steps every time they want to know the price of just one travel package?
5 or 6 steps sounds like a lot doesn’t it? But here it is: Using pop-ups first requires the pop-up link to be located on the site, then clicked on. Then a 3rd party web site opens up (Oh yeh, with third party advertising on it!). Then the visitor needs to select their base currency; select their local currency; type in the amount and then finally click convert.
Sounds cumbersome doesn’t it?
You may think it’s a bit overstated to say that the pop-up converter causes lost sales.
Though consider it this way.
How many prices do you think a hungry, weary, jet lagged traveler is going to convert before getting frustrated?
In today’s world, forcing travelers through a 5 to 6 click process to convert just one price will not only frustrate them but ultimately cause lost sales.
How much of their time do you think they will waste calculating prices on a web site before thinking. “forget it, it’s all too hard, I’ll go to that next travel site that’s listed in Google instead”
Oops, there goes another lost booking, all because of the pop-up!
When travelers don’t find the information they need quickly, in the way they want to see it; these time poor and travel weary warriors will simply pop-out to the next competitor’s site that does meet their needs by speaking in the customer’s currency language.
In one of the most competitive online markets with such extremely low profit margins, imagine what a difference those extra bookings would make to a travel sites bottom line!
Armed with this powerful insight all travel sites should be looking for a better, more efficient way to show multiple currencies on their site. A way that is completely seamless and gives visitors the exact information that they need when they need it.
Taking just minutes to install with only one line of code needed, travel sites around the world are gaining a competitive edge to win more online bookings by adopting multi-currency display systems.
Sharon Wild is a Director of e-JAZ, the creators of the Dynamic Converter Multi-Currency Display service. Dynamic Converter works will all web sites and all shopping carts and takes just minutes to install. Get your free Multi-Currency Display account at DynamicConverter.com
Previous Articles Highlighter:
Striped Bass. What A Thrill To Scrap For These Guys! (1)
It's greatly enjoyed by many. Instead of just focusing on fishing in general, this sport concentrates on one type of fish, in particular, the stripers. Unlike general types of fishing, you'll have to make specific plans to be successful in fishing for striped bass.
Enjoying Melbourne, Discover A Whole New World Of Fun (2)
Meet the friendly "locals" Don't miss the spectacular parade of the little penguins as they waddle across the beach to their burrows on Phillip Island each night. Enjoy close-up views of up to 16,000 fur seals sun-basking in their natural habitat at The Nobbies and koalas cuddling amongst the towering gum trees at Koala Conservation Centre.
Water Damaged Cars And Why You Do Not Want One (3)
Dishonest car dealers and individuals looking to cheat you aren't likely to tell you that a vehicle has been flooded, so you have to watch out for yourself. One of the most dangerous things about vehicles that have been flooded can be is the possibility of mold growth in the interior of the car.
Dallas Cowboys Merchandise (4)
Hats, sweatshirts, jerseys and t shirts are some of the most common items of merchandise bought and worn today. With hats alone the number of different styles is so vast some fans have been known to own twenty different hats, even more!
What Is The Best Food For Nursing And Weaning Kittens And Puppies? (5)
Rescue Facilities Most of the animals sold in rescue facilities were abandoned; the kittens and puppies are largely from feral mothers. Feral mothers diets consist of weak and diseased rodents, putrefied carcasses, or discarded leftovers from trashcans.
Goldfish - Some Useful Tips For Keeping Your Goldfish Outdoors (6)
Goldfish tend to live well with cannas, water lettuce, nymphaeas, sedges, and water lilies in the pond. - Beware of overfeeding! If your pool has a lot of plants, you might not need to feed the goldfish at all.
A Different Experience At Alpine Meadows Ski Resort (7)
This is the place for the first timer, for the family that just wants to experience skiing together and to learn as they go. It is laid back, not filled with the hustle and bustle of the other resorts in the area.
How To Water Ski Safely (8)
Keywords: water skiing, sports safety, accident prevention, personal safety, boating, summer safety Kathy was sure she was ready for this. True, she hadn't been on water skis for 15 years, but she had skied a lot as a girl.
Activities For N H L Players Off The Ice (9)
Every sport has a mandatory performance enhancing substances program and NHL players are tasked with unannounced drug testing several times a year. NHL players do not mind this sort of activity because it makes sure that everybody on the ice is in the best physical condition for every game with any type of enhancements that could affect their health.
More Tips On Saving When Shopping For Accessories (10)
Consider the following tips when buying accessories for your auto: Go in for fairly used accessories. These are at times cheap and even of the same quality as new ones, plus the fact that the have been tested and you actually see them functioning.
Newer Articles Highlighter:
Fantasy Baseball - Taking A Full Swing (1)
No not the kind that comes in a pint (later after we've won), I'm talking about the selection of players for your team. Having a great draft, really comes down to a couple of things.
What Are My Choices In Powered Golf Carts? (2)
Gas fueled golf carts are run on gas just like the average car does. They can be purchased to run on unleaded gas, which is what most people use, or you can get ones that run on diesel.
Will Customized Dog Treats Make For A Happy Dog? (3)
While they can be purchased in grocery stores, many pet owners have begun baking these dog treats at home. If you decide to do this, remember not to put them close to the cookie jar (unless your children or significant other also has bad breath, too).
Is BackGammon Really As Confusing As It Looks? (4)
If the game ends and the losing player has shoved off at least one checker, she only loses the point value shown on the doubling dice. If, however, she has not shoved any checkers off, she is Gammoned, and loses twice the point value shown on the doubling dice.
Just Imagine Flying High In A Hot Air Balloon! (5)
The operator must be wary of any inclement weather and may have to postpone the trip for safety sake. Although you may feel terribly disappointed if this were to happen consider that taking a trip in bad weather is not worth the risks.
Can You Picture Yourself On A Beach In Aruba? (6)
Aruba, like many other island resort destinations, presents its visitors with beautiful scenery that can only be found at island vacation spots. With crystal clear waters, green hills and long, sandy beaches, Aruba is certainly an island paradise which people should see at least once in their lives.
Improving Your Traction And Sports Performance With Cleats (7)
These types of cleats come in two main styles: molded bottoms, and metal bottoms. Metal bottomed cleats are, for more than one reason, banned from most youth sporting events: violent outbreaks and accidents among children at play are common enough without them wearing large, metallic spikes on the bottoms of their feet.
Digital Cameras: How They Work (8)
The lens is used to focus on the image to be shot, the light passes the shutter and then its intensity is controlled by the aperture. However, in digital cameras, photographs are electronically captured and stored using an electronically image sensor while traditional cameras uses an ordinary film for capturing pictures.
Tennis Appreciation For Children (9)
Hey, the kid is being taught how to have fun while playing tennis. It's still too early to have him playing all day and perfecting his swings, don't you think so?
Enjoy Vacationing In Expert Hands With Cheap Hotels (10)
That will really help you to get some cheap travel to destinations of your choice. Sean is a frequent client of Hotelopia.co.uk and he is generally pleased with the service they offer.
Permalink to Travel Sites Boost Bookings With Multi-Currency Display